Over the course of the last year or two no company has been more frustrating then the WWE. Now all of us are aware just average to bad things are after WrestleMania season ends, but things have never been as bad as they are now. Many fans have their opinions on how to fix things and even those within the business have expressed their opinions on how to fix things. But I have my own thoughts:
Money isn't always the most Important Thing: Think about it as it wasn't to long ago when the WWE was losing money and on the cusp of going out of business. Hard to believe I know, but in the mid-1990's the WWE was on the brink of bankruptcy on more then one occasion. But everything changed in the year 1996, because that truly when the WWE started investing in the future. With debuts of Mick Foley, The Rock, Steve Austin, and Triple H all coming within a year of each other it was clear that the future was coming. But other three of those four guys wouldn't reach the Main Event for almost 2 years, looking at nowadays when was the last time you heard that. The lack of depth has seen talent jump right from the edge of obscurity to the main event, because their is nobody else. After years of struggling Vince finally cashed in after investing in new stars and yeah losing money, but he cash the bigger checks in the end. NXT should be allowing the WWE to save money by developing new stars on the Network, but that doesn't seem to be working when you waste the talent on the Main Roster.
Questions in Identity: Back in the Summer of the WWE ended the brand split after 9 years of both shows having their own identity and being two separate brands. Since then the idea of Smackdown being even somewhat relevant is laughable. When the WWE changed up the announce teams earlier this year and took Michael Cole off Smackdown it allowed the show to at least not sound the same as Raw with the same lead announcer. However, Smackdown was always the show that focused more on the Wrestling and less on the segments while Raw was segment centered and less on the matches. Now Smackdown is just a shorter version of Raw that very few people watch. At little known fact is that when Daniel Bryan won the IC Title he wanted to only defend the title on Smackdown, because he felt could have good matches on the show due to creative caring less about the show. This idea never came to the forefront due to Daniel's injury, but this would have given Smackdown back at least some of the identity it once had. I think the WWE needs to not pull all their attention on Raw as they are overbooking and they need to split their attention to focus on Smackdown also as they are under booking that show.