At this point Lucha Underground is showing why they are a unique company, because unlike every other wrestling Lucha Underground actually has an offseason. Currently Lucha is actually in between seasons and is projected to begin taping for Season 2 in August. Right now current plans have both Rey Mysterio & Alberto El Patron being pegged as the promotions top stars for season 2 which makes sense, because men have huge mainstream appeal from their time in the WWE; which could allow new viewers to give the program a chance because they recognize who Alberto & Rey are.
The promotion also is in talks with two TV companies to further expand the reach of the show in both the United States and Mexico. Lucha is apparently currently in talks to get a Spanish language version of the show on Univision in the US; also they are in talks with the TV carrier Televisa in Mexico. If these deals go through it would huge for the company with providing more financial stability and also more exposure for the company. Keeping these possibilities in mind Lucha could end up with a stronger exposure then AAA has currently. Which should tell you something about how big getting these deals would be for the company.
However, looking at it from the other perspective if these TV deals don't go through then the company will likely have to take some cost cutting measures to cover the losses. One cost cutting measure they would likely take is moving to a different location to produce shows, because their current location is expensive. The place they would likely move is from LA where they currently are located for shows to Texas which would be cheaper for them when it comes to flying in the Mexican talent.