At Superbrawl 1998, Scott would turn his back on his brother to join the New World Order and even though at the time this was a special moment the company did nothing with it. Even though after the turn Scott would stick out from the pack with his look changing and landing Buff Bagwell as a manager. However, it took a long time for them to give him a singles chance even a step above his previous position. The one thing I will point out is that the company seemed to always want to build talent from the ground up like they did with Booker, T and Steiner. Before he got his massive position into the Main Event he would have runs as both Television and United States champion.
Looking back it wasn't until late 2000 when the company would finally give Steiner the opportunity to lead the company. Now don't get me wrong he wasn't the easiest person to work with based on all the stories talent has told but there is no doubt that he was over and could've been given a shot sooner. In my opinion Scotty's reign with the World Title was a highlight for the end of the WCW and could've helped the company boost the ratings a little bit. I think that Scott would've been a breath of fresh air for the company and the fans which would have also given some fresh matches for the company. However, this was really a little "Too Little Too Late" for things to have changed.