Since his debut on the main roster many people have wondered if the "Bulgarian Brute" would be able to land the top spot in the company. Based on the heat that he was garnering upon his arrival in the company some thought it was only a matter of time. However, things began to change and much like so many after him Rusev hit the "dark ages" of his time on the main roster. His "dark ages" saw lackluster feuds with John Cena, Dolph Ziggler, and Lana this really derailed all of the momentum that he built since his arrival on the main roster. This forced the WWE to really start over with Rusev and rebuild him from the ground up which really didn't happen until the launch of #RusevDay.
Now I don't think that anyone including WWE creative could've predicted the success of #RusevDay and just how popular both Rusev and Aiden English has become from this gimmick. Once this gimmick started to take off the fans immediately insisted that either Rusev should capture the World or Tag Team titles to capitalize on the insane amount of popular of his gimmick. However, thus far the WWE has yet to much with Rusev and his incredibly successful gimmick which has left fans including myself very puzzled. This one is very different then most other things I have talked about with this series because they never actually made an attempt to push him like we have seen before.
Overall though seeing AJ Styles fight Rusev for the WWE Championship at Extreme Rules was a sight that many of us have been waiting for and the feud getting more build then AJ's other feud this year was icing on the cake. In a way this title shot for Rusev really gave fans of his current gimmick his future in WWE a shred of hope that the "Bulgarian Brute" could become a top star in the company before his future becomes "Too Little Too Late."
This section has to do with moments that may have happened a little "Too Little Too Late."