Why the WWE Moved Back to the Young Audience Part 1

Back in the mid to early 1990's the WWF at the time made the move to being a PG product and even to the point where they had gimmicked jobbers. They had talents with gimmicks like baseball player, hockey player, crocodile hunter, magician, garbage man, and a variety others. But either way the WWE began appealing to the younger audience like they are doing it now; things were worse or actually around the same as it was back in the 1990's because the one commonality and that is that business was down then and is on the down now or at least changing. But the one question we should all be asking is why did the WWE chose to go back to appealing the younger audience well I try and shed some light on that question below:


For the last number of years many fans of pro-wrestling have had numerous arguments and criticized many a decision based on the childish nature of the event. Most fans have hated the change from TV-14 to PG as it pertains to the WWE TV content rating. Once again let’s take a trip back in the wrestling time machine to a simpler time in wrestling and many ways a time like we are in now in terms of the environment of the overall industry. In the early 1990’s WWE cut back the tires and started appealing to kids and by 1993 they almost a G rated TV show with the over top gimmicks for talent and matches.


​But if you were watching at this time did you ever think why they would appeal to kids instead of the teenagers. The answer is if you can get a kid hooked on wrestling when they are young they are very likely to stay hooked well into adulthood. Also think about this a lot of the older demographic of wrestling didn’t the WWE product so even though the company they watched like AWA, World Class, UWF, etc may have went under doesn’t mean that you automatically go & watch the WWE as the products were too different.

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