Apparently as of about a week or so ago the company has chosen to end the brand exclusive aspect of their PPV's. Since the beginning of the second brand split back in the Summer of 2016 the WWE surprisingly went the route of making the number of PPVs double to allow both brands to have a PPV a month. This is totally different from the original split as back during the first split they had one PPV a month with all of them being brand exclusive. Basically this means that if Backlash was a Raw event in April then the next Smackdown event would be in May and not in the same month of the Raw show. This concept allowed for more time in developing feuds and gave the company the ability to give more PPV quality matches on free TV.
However, since the start of the brand split the brand exclusive shows have not drawn especially on Smackdown. Which some might blame on the talent or the split, but I would not blame it on anything other than oversaturation of the market with the company often only having a two week gap between PPVs. This is why I think that the end of brand exclusive shows is a very good thing for both the company and the brand split as both would look better and have better drawing power then they do alone.
Even though at this point it seems like the company might expanding the length of the PPV's to make up for getting rid of the other events they had on the schedule. This means that instead of say a four hour show only happening four times a year it could instead happen with every event and some could move to five hours. The thinking about this concept is ridiculous and an incredibly ludicrous idea as if they don't think they'd be able to fit everything they wanted to on a three hour PPV then maybe they are trying to fit too much. I mean they do have a weekly show for a reason. Overall though I do think this will be a good thing for the company, but it does depend on if the length of the shows change and if they do how drastic the change is.
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