Though I will point out that a lot of non NJPW fans think that the shows are overrated and the matches are slow or not as good as they are made out to be. In all honesty some matches are overhyped and overrated by the NJPW loyalists, but its also possible that if you are use to watching US wrestling and don't normally watch any other type of wrestling it will be hard to get interested in NJPW. Even though some might not understand the idea that there are many different types of wrestling I will point out that it is almost impossible to compare WWE & NJPW because they are just too different from each other. Fact is I feel as though New Japan has more of an old school wrestling feel where the main focus is the wrestling and it's legit. Let me explain a little more as I mean that Japanese wrestling fans respect wrestling and look it as a respectable & honorable to do which is the opposite for American wrestling fans. This means it is easier to keep fans interested because of how much respect they have for those who work in the ring & the incredible talent is just icing on the cake.
Going hand and hand with the incredibly talented roster is bookers so good that they sent one of them to Pro-Wrestling NOAH to help keep that company alive. Now I know from prior knowledge that Gedo & Jado looked to Dusty Rhodes as a "mentor" type with not just there in ring style but booking as well. Though in some cases I do have to question the booking choices made by New Japan much of what I do with the WWE I do also have to praise them for brining the old school style into the new age. Basically New Japan goes the simple way and shows how good wrestling can be if you don't overthink things. It does also pay having as good a roster as they do, but the booking is the more important part, because if you have good players but a bad coach then the team wont win.