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It's been a long time since I wrote two articles about Impact Wrestling in the span of a week especially both of them being positive. However, it's been a while since enough good news has been written about the wrestling promotion to warrant such attention. Right now the parent company of Impact Wrestling to be making moves in the business world in attempt to help grow the reach of the sports and entertainment networks. According to a Multichannel News article previously Anthem's networks were available in about 45 million homes in the US and Canada with the deal now done for AXS TV that moves the number up to about 150 million homes worldwide, including about 110 million homes served by multichannel video programming distributors.
In a quote taken from the previously mentioned Multichannel news article: “We want to grow with as much proprietary content as we can,” Asper said, adding that the company's other major purchase -- Impact Wrestling in 2017-- was made in part for its 3,000-hour library of classic wrestling matches. “That’s a very important part of our growth plan, owning content. We believe owning the content and putting it on our channels, but also having it on other people’s platforms as well. I call that untethered vertical integration.”
I have been a fan of Impact Wrestling for over a decade at this point and I have never heard management speak so positively and highly of Impact Wrestling in the history of the company. Speaking of putting Impact in a different position this purchase opens more eyes for Impact Wrestling as AXS has more of a reach than Pursuit did, but this isn't the end of expanding for Impact Wrestling. I wanted to split these articles up, because there was a lot of information to go through and I wanted to make sure it was easier to follow.