For every good idea like the X-Division we have Don West the manager. For every "Monster Abyss" we have a "Nation of Violence" or for every "Wildcat" and "Tennessee Cowboy" we have a "Killer and a psychopath." A gimmick has always been hit or miss for companies and one those misses for TNA was when they repackaged Dustin Rhodes as the alter ego from the inner realm of his own mind as Black Reign. I think Dustin is proving just how much of a failure this gimmick was by how much success he has been having WWE.
Just a side note the other part of this post is about another failed gimmick that of a "killer." I am one of many people who believed that Johnny Stamboli had the talent to achieve more success in the wrestling business they he did. The best way to give someone a new start is to repackage them unfortunately a repackaged wrestler can either catch on or be a big miss. Rellik was a big miss and even though Rellik is Killer backwards that didn't generate success or interest in the new gimmick for Johnny Stamboli or TNA. Take a look:
The one stop shop for all things TNA Wrestling. At first you may not agree, but every now & again you might be surprised.