Why Impact Wrestling's Re-branding isn't Working

Almost two months ago at this point the company formerly known as TNA Wrestling decided it was high time to drop the TNA name and move onto a new brand name. The higher ups decided that the Impact Wrestling idea deserved another shot and so they changed the companies name to Impact Wrestling. This began an overnight elimination of anything having to do with the TNA name including names and titles the whole nine yards. Starting I believe it was on March 6, everything was to begin to change in the new Impact Wrestling. 

There is only one problem and it's one that the higher ups didn't think about is you can't eliminate the negative feeling that some fans have associated with TNA just by changing the name and expecting everything to be different. The reason why the saying "Distance makes the heart grow founder" is a true is because when you have something you start miss and want it back. But if you can never miss it then you never get the chance to want it back. The best thing that they could've done with TNA is sent away for a few months and repackaged the company in a different way by taking a few months to develop a new identity for the company. It might be clear why they could have done this, but that doesn't mean it wouldn't have worked better the re-branding that they decided to do. 

Also my last point is that the show has been called Impact since 2005 when they debuted on Spike TV so it's not like it's a new name. This is another reason why I feel like if they took longer to re-brand then it would've been better off for the company because everything could have been brand new instead of a lazy name change.