Since his disappearing act began after the Greatest Royal Rumble the company has been attempting to make Brock out to be a villain in the way that he doesn't want to defend the title or appear in an effort to get fans behind Roman. However, the company isn't thinking about the fact that fans might turn against both Brock and Roman and just in general not hold any interest in the match. Now it is possible that they trying to move us off the idea that Braun could cash in on Brock or Roman, but I think that's the only way they don't have repeat of WrestleMania.
In my opinion though the one thing that the company isn't thinking about in all this is how this effects the Universal title. Looking ahead to Summerslam there is no doubt that it could be Brock's last show and in turn it could see the end of his lengthy title reign; but what about helping the fans care about the championship. The one thing that I've been thinking is that the title is suppose to help elevate the talent not the other way around because it places limits on the names who could be champion. But now the real question is how much prestige does the Universal Championship actually have and who could the company chose to help give it the much needed boost. Overall I think the company will be better off when Brock walks away because the spotlight will expand a little bit more to include names like Finn Balor, Braun Strowman, Jinder, and others on top instead of having Brock hold it hostage like he has in the last year.