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February 2024
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Brand Split Benefit 18/17/2016 With the end of the Summerslam series it's time to jump into a new series where we look at talent who have benefited from the brand split and how they have benefitted. If you have lived under a rock for the last month then you may not be aware of the fact that the WWE brought back their brand extension so now Smackdown and Raw have their own exclusive rosters instead of letting all talent appear on both shows. The move to make Smackdown go live was designed to bring more eyes back to the once top brand in the company. But they need to spend a lot of time to undone all of the bad they have done to the show over the last couple of years. That is right since the brand extension very few people have shown more then the self proclaimed "Show-off" the named Dolph Ziggler has always had the talent to be on top but has just never been given the opportunity to succeed in the company especially over the last few years. But since the draft I feel like something has awoken in Ziggler almost like it's always been there but the creative team has finally let him be Dolph. As everyone knows Dolph has a history of getting of himself in trouble on social media by running his mouth and saying things that get him in trouble with the office, but it seems like all the no's have started a fire in Dolph.
Not only did giving Dolph the title opportunity shock the fans but it also has given us a fresh feud as fans to be interested in and intrigued by considering these have never actually fought one on one for the richest prize in the game. I could see Ziggler flipping heel following Summerslam as it just seems like the writing is on the wall, but I could be wrong and hope I am as WWE doesn't have any really serious faces on the roster in my book. Critics will say this doesn't prove anything and that bringing back the brand split wont work, but as of right now this brand split has done wonders for Dolph as it has seemingly revived what had become a lackluster career.
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