Creative Process Part 2

A video has been circulating with Paul Heyman taking center stage offering advice to the recruits who hope to make themselves stick out from within the WWE. Sell me your name is what Paul Heyman implored the recruits to try and stick and get those who were running the show to remember them. Since the retirement announcement from Vince McMahon news has been spreading about the likelihood of Paul Heyman taking a more active role in creative due to his friendship with Stephanie and Hunter. In the past when Heyman was given minor control of Raw you saw a small piece of his plan to establish young stars, but he was never given enough control to allow his vision to take shape. 

Heyman has always been a creative genius and an expert at getting the most out of the least. Hiding the negatives and exploiting the positives of wrestlers. Heyman isn't perfect, but being kept focused and being given a direction where he doesn't have to do everything will only make Heyman that much better. Triple H has shown what he can do on a lower level within the ranks of NXT developing the brand into something special much more than anyone expected. 

For the last forty years the WWE has had one direction fixated on the simple concept of sports entertainment. At its height NXT was pro-wrestling and the polar opposite of WWE, but the reality is the main company is at its best when they find a balance. The first goal should be setting up a white board in the office with Wrestlemania and Summerslam the main points and building backwards. The amount of times that I've heard stories about Vince McMahon building backward from a Wrestlemania aka long term booking it used to be commonplace. Triple H has more of an old school approach and with that comes a likely return to long term booking. 

Having multiple avenues is a perk, but micromanaging week to week is a danger to any business especially in television. A story arch is something commonplace in television and pro-wrestling having no direction or story arch makes having "storylines" pointless, because what ends up being the payoff. Wrestling still fits the simple formula: every feud ends with a payoff and the weekly television is supposed to build and give fans a reason to watch the PPVs. I have doubts especially with Heyman's help Triple H will adjust well into his new position and that by Wrestlemania next year we should be seeing a new vision for the WWE that leads the company into a brighter future.