I have spoken more often recently about the direction of the TNT Champion Darby Allin in recent AEW articles. Allin's title reign had been lackluster, but has picked up a bit more recently with a lot more defenses and needs to be a bit more reigned in now. The main point is though that things have gotten better for the reign, and it seems they have a direction for Allin which is a lot more than WWE could say for at least the current US Champion Sheamus. Apollo Crews becoming Intercontinental Champion was the best way to keep the title fresh and keep fans interested.
With Summerslam in August, WWE should be penciling in the title matches that will help get attention for the biggest show of the year next to Wrestlemania. Next to the 24/7 Title and the Tag Team titles the United States has the least direction or importance of any championship within the WWE hierarchy. In my opinion, the importance of a battle royal is normally discounted as a great way to get a variety of feuds going at one time. It seems plausible that Humberto Carrillo will be the first new challenger for the United States champion. This isn't the first time that Carrillo has had an opportunity to prove himself, but it seems like he has new fire in his stomach which makes him a threat. I have a feeling though that this won't last for a long time and is just something that is designed to make sure Sheamus is on Wrestlemania Backlash. To keep momentum coming a battle royal could be penciled in for the Raw after the PPV to find the #1 contender for Money in the Bank. Carrillo could come close at the PPV against Sheamus, and then win the battle royal defying the odds. I don't think that this will be much of a rivalry, but it could be more than just a month placeholder for Sheamus. With the title match at Money in the Bank, it would move to a count out finish with Carrillo winning, because WWE doesn't need to save dusty finishes for the World Title. To cap this off I'd have Carrillo win the gold in July and get the surprise win over Sheamus finally capturing the United States title. Setting up the blow off for Summerslam which would see Carrillo keep the title to allow someone fresh to be holding gold in WWE as we move toward this year's draft. The main thing for this feud is if Carrillo can be seen as a threat to Sheamus and keeps the fire he showed on Raw this week if that happens then this could be a feud worth watching.
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April 2023
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