My Letter to WWE
I recently wrote a letter to TNA, prior to their re-launch and now I am doing the same thing for the other top company in the world of wrestling. Since WrestleMania it feels like your momentum has gone away a lot faster then normal and at this point it feels like it's gone or almost gone at least for Raw.
At this point, especially following Backlash Smackdown has good amount of momentum and interest from the fans following the title victory of Jinder Mahal. However, Raw is the total opposite at this point with both interest and momentum at an all time low for the brand. In hindsight I really thought that Raw is suppose to be the "top brand" in the WWE. But that's not the case anymore because if anything both brands are on equal footing at this point with Smackdown growing leaps and bounds in recent months.
For the last few years I have been pleading with you to develop a unique identity for each brand including a different sound for each show. Now back in the day there wasn't a different sound for the brands because the announcers of the time weren't as overexposed. With the amount of content your company has and their is a lot of content, but it comes at a price as you are overexposing your announcers. I know this doesn't really mean anything to a lot of other people, but it does matter to me the point I am trying to make is that hearing the same voice all the time could in fact kill your interest right from the start if you are tired of hearing the same people. Even if it's the same lead announcer is always present you have enough announcers employed to have a different voice and mix things up for the TV programs and PPV's.
For example, last summer during the CWC we saw Daniel Bryan in the booth with the normal lead announcer for television and it help give the tournament a very different sound and made it seem all the more unique. Giving a distinct sound to TV shows has always been a major compliant I have about your company and I am tired of just keeping quite so this is just the start of things and look out for part 2 of the letter.
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