The title of this video is proof of the reason why things haven't changed, because comparing the two titles recent booking over the last two years it is a no contest that the United States title has been booked 100 times better. One thing I used to say is that there seemed to be a curse and this curse wore on anyone who would win the Intercontinental Title. Though this logic went the wayward way when Miz won the title, but to many names have suffered from the curse of the title.
Though I do believe that Ambrose is a major talent, and has a future with the WWE on the top of the card. The booking of his title run so far hasn't been very good and is a very disappointing sight, because I am like most people when I say that I want to see the IC title mean even as much as it did back in the day otherwise it might be time to Unify the two mid-card titles and rid us of Intercontinental title even for a short time.