Now don't get me wrong this is a fresh feud which is something that the company surely needed with the ratings problems they've been having recently. However, I think that holding off the AJ Styles match until maybe Summerslam or another event instead of jumping to it right away. In my opinion, after defeating Kurt Angle I don't see a reason that Baron Corbin couldn't have been a perfect first challenger for Seth Rollins to get it out of the way. Corbin has more momentum then he really ever has and plus I don't think that most people would enjoying seeing a long feud including Corbin and Rollins.
Plus this allows sometime between AJ Styles in the title picture and getting accustomed to him being on a new brand. Overall it's going to be a good feud, but I Just think that waiting on the feud would've been a better decision then going right for it to start.