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February 2024
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Recently the booking of the Intercontinental title has done a lot better, but they have been struggling the last few months keeping things interesting and different. It seems like the company can't make up there minds with who should be champion similar to how they booked the United States title last year at this time. It is puzzling to me why they aren't allowing for a longer title reign then the continuous hot shotting of the title they have done. It leads to start and stop pushes much like we have seen in the tag team division, but with extremely talented singles competitors. Finn, Lashley, and Lio Rush are extremely underrated members of the roster & deserve a bit more consistency in their booking. Lashley has not had any consistency since his return to the company even though his heel turn was a needed change other than bringing Lio Rush to Raw it hasn't done anything positive. Balor's booking is just as frustrating and even though it is seemingly likely that he could walk away with the Intercontinental title at Wrestlemania that doesn't change the fact that this could've been better planned out then it has been. It is clear that the company has had issues with booking certain talent, but need to get a clearer picture due to the sudden formation of All Elite Wrestling. Though Balor likely wont leave anytime soon it would be very nice to see both Finn & Lashley receive a strong push following Wrestlemania.
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