The reason for this title is that I think that when two people that have never teamed together before not only defeat the tag team champions, but win the tag team titles from a well respected team. Now don't get me wrong one loss will not kill a tag team but if it happens often enough it could kill a lot of the credibility that a team has. Since they debuted there has been a lot of ups and downs for Luke Gallows & Karl Anderson recently have regained some credibility that they had lost in the past. However, losing to Strowman & Rollins does show just how undervalued the tag team division is, because when a team has chemistry and can work well together that is made such a big deal in matches with The Revival and The Uso's. But then you see Strowman & Rollins team together once and win with no chemistry.
In my opinion, what is the point of having a division if you are just going to give the tag titles to a non team. I know that this could be win it and lose it right back to The OC. Simply put them having this title change seems like an unnecessary addition to the developing rivalry between Rollins and Strowman. This is lazy booking as there is a division for a reason and this like a slap in the face to the actual teams that the company has. Unless this helps elevate an actual team when they win the titles then I will eat my words, until then I hate this booking style, because it forces WWE to push all the teams in Raw's division to the background which is pointless as you are paying people to sit back instead of just allowing them to do what they are being paid to do.