In recent months the WWE has really had a very lazy booking style when it comes to the Women's division in particular as they have relayed on repetitive booking. If you don't agree with what I am saying well look no further than the Riot Squad & Absolution and tell me they don't look similar or even to the point of being carbon copies. Yes Absolution has been booked better then Riot Squad, but it really feels just like a lazy way to get a lot of new faces on the roster really quickly. However, there are other ways to get a lot of stars on the roster at one time other than letting them show up all in the same way. But even just looking at how WWE books certain talent they seemingly fall into the same trap when it comes to setting up feuds.
Look no further then with how the WWE books Bray Wyatt as they have been relying on his supernatural characteristics in every feud with never really letting any other aspects of feuds be put on display. Comparing the WWE specifically the main roster to other companies and even NXT they seem to struggle with unique ideas and booking talent to their potential, but also with being repetitive. The issue with repetition is it opens the door for predictability and if a company becomes predictable then it is problematic as people are less likely to stick around.
Repetition doesn't just apply to the booking of weekly programing, but for me it also applies for major events like PPVs and specifically WrestleMania. Basically if the WWE are set to have one person main event every year then that can get predictable and also repetitive to the point of losing interest in that person or the match due to having a hunger for something new. This also ties back into the above mentioned need for fresh faces on the main roster, but also having them debut in different ways and not the in the same fashion on both brands.
Sharing my thoughts, opinion, and historical facts on everything WWE both past and present