Rusev vs Lashley: The Evolution of a Rivalry

It is always surprising or borderline shocking when the WWE runs a feud for more than a few months and actually let's the talent talk instead overdoing it with matches. Normally we get sick of seeing some parings of talent after a few weeks, but this feud with Rusev and Lashley has developed into a feud that cannot be missed on a week to week basis. I don't really know what the difference between this feud and when Rusev, Lana, Dolph Ziggler, and Summer Rae had a similar rivalry a few years ago other than chemistry. Lashley has been a man without a direction since his return to WWE last year and then he turned heel and got Lio Rush on his side but that tapered out real quick and never really went anywhere to big with. 

As for Rusev there was time when they had the opportunity to give him a spot as top heel and face, but didn't follow through with it either occasion. Upon his arrival on the main roster Rusev was one of the top heels in the company and had all the momentum in the world then enter his lackluster feud with Cena, and poof it disappeared. Fast forward to the debut of Rusev Day and suddenly Rusev has become the hottest face in WWE and he has another chance to be a top star, but the company kills it for whatever reason. Now after slowly building this long arch and building sympathy for Rusev after he spent weeks being embarrassed by Lana & Lashley things finally started to change. 

Overall this is how a proper long term feud is built starts slow and then adds a reason to hate someone and sympathize with someone else then you're off from there. Even though this feud has it's critics and I'm still unsure about it, but I can put that aside in favor of some long term booking from WWE for once with Rusev & Lashley both bound to benefit from this feud in the long term. I just hope they know when to call it a day and move forward and then have some new planned for both guys after this feud has ran it's course.