One of the biggest problems that have troubled WWE recently is their lack of interest in putting together matches that fans haven't seen six times in two weeks. They've always had a problem with overdoing the match concept and not using a segment to push a feud every week, saving the big matches for PPVs or occasional weekly programming. WWE is its own biggest enemy every week we shouldn't see the same matches with the same two people every week. It isn't difficult, it gets tough when WWE overcomplicates everything instead of keeping things simple.
Long term booking use to be the most important thing for WWE where they would actually tell wrestlers six months to a year in advance when they would be winning a championship. For this reason there should always be a plan in place to keep your champions at the forefront of programming. Champions often miss weeks at a time as they have a lack of a clear direction. However, there is a need to also have plans for other wrestlers who could contend for the title at a later date.
The underused stipulation or story is the #1 contender match which adds a bit of intrigue and could give someone an unexpected opportunity. One match that could be perfect is Kevin Owens against Shinsuke Nakamura as it would be a fresh match that has never happened between two of the best around. I do think it'd be best for these two to compete for the Intercontinental Title instead of the Universal Title. My pick for Roman's next opponent is continuing with Cesaro after the Seth Rollins issue is settled or jump to Big E to test the waters if the former Tag Team Champion will go over well in the main event. A test run would be for the best as it used to work back in the day and something that should've stuck around as it's another idea that worked fine and made wrestling better. Anticipation is key sometimes in wrestling and teasing isn't anticipating, because teasing has to do with striking eventually. Anticipation means there is a plan and the moment will come eventually teasing means it might never happen.
Sharing my thoughts, opinion, and historical facts on everything WWE both past and present