So Far Back Sunday: Summer Slump
For the first time since 2008 the WWE didn’t hold the “biggest party of the summer” Summerslam in the it was one of three events that WWE had at the arena in a three day period. The last couple of years the Summerslam PPV had been somewhat lackluster and pretty much forgotten about in terms of the importance that it once had. Summerslam was at one point considered the WWE’s second biggest PPV event of the year, but it hasn’t reach those standards in many years. The summer is actually the company’s worst financial season of the year and when taking the fact that Wrestlemania accounted for more than one-third of WWE’s total pay-per view revenue last year.
This “Summer Slump” has been in effect for almost a decade. Many experts believe that thing may been changing this year with the much anticipated re-match between Undertaker & Brock Lesnar. Also the average ticket for the show costs nearly $540 on the secondary market. Will WWE ever break out of its “Summer Slump?”
At one point the WWE did have a big four during the year with Royal Rumble, WrestleMania, Summerslam, and Survivor Series but then at a certain time things changed. The PPV lost it's meaning and significance after years of bad booking and matches without any build or meaning, but now things seem to be changing. One has to think has the damage been done and they need to move on or have they done enough to repair the image of the show yet. With the success of last years event it might be far to say that the "Summer Slump" may have ended!!!
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