If you go back to the start of the WWE in 1963 the company was very simple back then with Bruno Sammartino leading the charge as the "Franchise of WWE." Through the years WWE has had a number of stars that would be able to punch their tickets to the mount rushmore of wrestling for one reason or another. But like a lot of things it seems like the "Franchise" has been lost to the passage of time. In the days of Hogan, Austin, Cena, Rock, and others they were the difference makers and helped bring business forward or elevate a weak period of time.
In modern WWE that doesn't seem like something anyone can do it's like the drawing power that the top guys once had is gone. I know a lot of reasons could be thought of as the culprit, but I think the business has changed and because it changed the booking changed and Vince or others forgot the way they use to make a franchise player look like the best guy in the company. Think about it compare Roman Reigns or Seth Rollins to Steve Austin and The Rock there is no comparison though they might seem semi equal if Austin & Rock were limited like Rollins & Reigns are they wouldn't have become as big.
Overall in my opinion, a problem in WWE is they forgot that sometimes simple works and that they ignore the emotion that only the person behind the character can tap into. All I am saying is that Austin, Rock, Hogan, Cena, and other franchises had the ability to have some form of freedom to create and integrate a bit of themselves into their on screen characters. Today it's more the writers write and the wrestlers repeat what the writers say and there is little creativity or the same feeling that existed back in the day. We don't need a superhero anymore, but I think someone like Austin or Rock is what the company needs to help them figure things out. In periods of weakness finding what worked in the past normally helps.
Sharing my thoughts, opinion, and historical facts on everything WWE both past and present