Though this has yet to be confirmed as far as I know this definitely increases the drawing power for the PPV with the possibility this is Rousey's last fight in the octagon. This does bring up a question though: If you Rhonda does retire what happens next? Well recent reports have suggested that a stay in the WWE would be very likely in the future for Rousey or I honestly could see her following the path of Dwayne Johnson and becoming a movie star. As far as any confirmation to these reports we will just have to wait and see what happens in the future as this could be a big signing for the WWE.
I think even if she does loss tonight and the aura that once surrounded her is gone that her mainstream appeal will still be extremely present and that it could be the perfect time for Vince and the WWE to capitalize on that appeal and make 2017 even bigger than this year was. However, my only condition is that Rousey MUST be a part time performer and not subject to the brand split to give her the freedom to work with more of the roster and be a true box office draw for the entire WWE. Until we know for sure what will happen, all we can do is wait and see what will happen in the future, but remember if this year proves anything it's that the WWE is still capable of being "Phenomenal"