As I mentioned in part 1 the company has seemingly forgotten how to establish a new star as a flag bearer. I know that Roman Reigns, Seth Rollins, Daniel Bryan, and other talent are top stars but they aren't on the level of stars from an era gone by. The reason for the health of the WWE right now is because well Vince put a glass ceiling on how popular his talent was allowed to get and now he is paying the price for it. In my opinion, another reason is based on the fact that previously Vince had allowed talent to have a bit of freedom to speak for themselves and have some control over promos. Nowadays though most if not all of the promos we see on television reek of memorization and writers speaking for the talent. One of the main reasons we were able to get invested in talent of the past is because they were allowed to speak in a way that sounded genuine rather than sounding fake.
I mentioned in the previous part about how it might be time to rebuild the WWE which is something they have done many times before specifically in the "New Generation" and at the beginning of the Hogan era. However, in recent years it has seemed like they have forgotten how to rebuild their roster and find role players to fill in depth. To start in my opinion, the WWE needs to sit down a figure out which championships actually matter and work to reestablish the importance of the gold that is now no more than props.
The second part of this process should be allowing the best talent to be given the championships to help rebuild them. The last part of the process would be picking an event to work toward and to book backwards this would allow the company to be aware of where they are going before they get there and also be aware of who they need to keep on television for them to either build momentum or keep on the minds of fans. I know that some fans might question why this needs to take so long, but it is a process that takes time to fix and this is the start of the process. However, this isn't the only way to fix the company as this is really just step one of a very long process that would take years to help the company find stability. We will get into the other parts of these steps in the next part coming next week.