It's time for another short series featuring WWE based around the recent problems about the company and their programming. I know that I'm not the only one that thinks that the company has a ton of problems at this point. The real question right now is what will fix the current issues of the company, but for that we have to figure out the problems. Recently I have thought about the possibility of a unification rivalry that could help bring together some interesting television. Now with the brand split still a semi major part of the WWE programming it is extremely unlikely that the World Title will be unified due to the ability to the company running split house shows to maximize financial profits.
With that being said I don't believe that we would see a World Title unification match anytime soon even though having one World Title would be ideal due to the fact that it would allow fans to know who in fact the undoubtedly best in WWE. However, I do think that if the company really want to strike some energy back into the United States & Intercontinental Championships they could kick off a few where one title will be retired.
Considering at this point the company does have the Wild Card rule which could allow either the United States or Intercontinental champions to jump between shows if they wanted to raise the intensity of the feuds. Reality is there is so much history tied up in both of the titles that it is pitiful to see just how poorly the titles have been booked in recent years. In my opinion, they own both titles history and don't really take a much as they should based on the feeling that most champions have a creative ceiling.
The way it would work is just random moments would be recored where both champions randomly bump into each other. Then you can slowly have the intensity raise and things pick up as the weeks go by as action doesn't need to be leaned on so heavily with video footage of the past being the main focus of promoting the feud outside of the ring. Also I think that playing to the strengths of the WWE production team by putting together video packages highlighting the histories of each titles and the reasons why the fans should be paying attention. Overall I think that the company would benefit from this type of feud, but may need an actual main event level feud to build things around as opposed to leaning so much on the mid-card. Most of the under card isn't enough to sell the tickets and that's why it could be a good start but they would need a lot more to re-focus attention change plans.
Sharing my thoughts, opinion, and historical facts on everything WWE both past and present