The series continues as we try to find another way to help the WWE reverse their current fortunes or just recreate some interest in the product. I mentioned previously that a unification match for the Intercontinental & United States could be something that if done right it would help give the company something for both brands & could regenerate interest in both championships. The next idea is that the company could use the three hour programming block of Raw starting an angle the begining of the show & pay it off in the third hour as a way to keep the fans around for the show.
Overall if it was me we could do the same idea on either Smackdown or Raw, but it would be easier to do so on Raw with the longer run time for the red brand. One thing that the company would do during the "Era of Attitude" is starting the show hot and would see the angle progress slowly during the show either to pay off that night or adding the show to the bigger picture. This is one small part of the bigger picture of the long term booking mentality that for some reason the WWE has moved away from in recent years.
Even though having show long angles/feuds seems like a very minor detail in the bigger picture it does matter, because it could add to feuds in the long run and that is one of the reasons long term booking matters. However, having show angles keeps the fans interested and intrigued over the course of shows or at least can show that the company is trying to keep the fans at home interested during the show. I do think that this is something that would need to change over time and couldn't change over night, but I do think if they did shift back to long term booking then it would help the company in the long run.
Sharing my thoughts, opinion, and historical facts on everything WWE both past and present