I've been focusing a lot on WWE recently for obvious reasons that doesn't mean I haven't been paying attention to AEW. Aside from the clear issue of needing to refocus and maybe put one person in charge of the women's division who can come up with a clear plan for the division. There is another pressing issue that is at the forefront of everyone's mind the amount of talent that the company has who lack a direction. In my opinion, I know the brand split has it's detractors especially because of the battles for brand supremacy there are advantages to the split though. This isn't where I say I think AEW needs a brand split because Rampage is not a comparable show to Dynamite.
Instead why not allocate certain talent for either show on a week to week basis so one week you see Hook on Rampage then in two weeks maybe a video package of a Hook match on Dark. I don't know that Hook has ever been on Dark, but you get the point. Long term planning is a massive part of any wrestling company's success. Planning on featuring a certain star on one show weekly and not the other would condition fans to be aware of the stars they might see on one program as oppose to the other. I'm not saying that top stars shouldn't be featured on Rampage and it should just be the B-Show as AEW doesn't have the same luxury as WWE to a point.
All I'm saying is planning the shows around talent you want to feature and even keeping that talent on the same brand would be an easy way to allow for more talent to be featured on a week to week basis on television. For example, I don't mind the Trustbusters as long as they don't become the weekly enhancement talent and actually have a reason to be seen as often as they are even if it is to elevate Parker. It is clear that AEW has been experiencing some growing pains especially recently which is expected, but how they handle the growing pains will be the real test.
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