Looking at it from the perspective of a fan this is definitely an interesting story as I for never would've expected this especially with the inclusion of Jean Claude Van Damme's child. But just think about the fact that now both Brooke and Brittany could use the status of their father to help gain attention on the shows when the company does launch. I will however, not comment on the business acumen of any involved or their ability to run a wrestling company as you'd actually have to speak with them to know their knowledge of pro-wrestling. Mind you Brittany, Brooke, and Ariel did grow up around people who have great minds for the wrestling business so I wouldn't be surprised if they are naturals at it.
The other part of the story I find interesting is that it's been said that this company would go against TNA. I for one believe TNA will survive past this lawsuit between Corgan and Carter which will be good for these ladies so they have competition. I also think the idea of going against a company other then WWE will help them have less pressure to start then they would have had they gone head to head with Vince. But either way not much is known about this company but I am absolutely interested to find out more and what the future may hold for this company ran by the daughters of legends.