The debut of the United States title actually is lining up with New Japan's shows in Long Beach this summer. Currently, the plan is that a Round Robin Tournament will be held at the G1 Climax special in the USA.
In my opinion, this seems like a step in the direction of expansion for the company. I think that if the shows this summer are successful then this could open the door for New Japan possibly running more shows in the states and become more of a international company rather than national company. With a successful run this summer this could be the start of something very interesting for the wrestling scene in the United States.