In all honesty I do have to agree with the idea that all Indy wrestling matches are the same or are too similar to each other which prevents anyone from really standing out. My way of thinking is that not every match needs to receive a "This is Awesome" chant from the crowd and have a lot of false finishes, because then that becomes the expectation. A match between two lower card guys shouldn't be able to be looked at in the same light as a main event match because Main eventers should be more capable to put together a better match. Seeing a logical and well put together match is better than hearing "This is Awesome" for every match on the show. I mean I maybe old school in the idea that wrestling should have logic and psychology in every match over just looking for high spots all the time to make the people's jaws drop as every match shouldn't have that. Formatting the show should also include telling the talent especially the newer guys/gals that the point of being in the ring is for someone to get over and not for both of them to.
However, the WWE is guilty of this too as they have become very formulaic in their big matches which have damaged the idea of a finisher and almost eliminated the aspect of believability. Yes! The WWE does make a crap load of money on shows, but that doesn't mean they aren't just as guilty as those on the indies. It doesn't matter if it's knowing that you'll see the same big spots or expecting at least two false finishes to be off finishers the WWE has become formulaic which also has made a lot of their matches the same.
In the end, wrestling as a whole has become very cookie cutter and formulaic which is the opposite of how it used to be even back in the "Era of Attitude" it wasn't this general. Not allowing talent to be different and unique in character and in the ring makes it even harder for talent to stick out and get noticed. It's like the great Arn Anderson said "If everyone is yelling then you talk" basically being different in wrestling is what gets you noticed and attention from the fans and promoters.