Terry Funk would always say "they might not believe everything is real, but they will believe that I am real." Andy Kaufman loved the wrestling business enough to work matches into comedy specials against audience members as a way to prove he was the Intergender Champion of the World. Over the years I knew about the rivalry, but the more I've learned about the rivalry the more I've grown to love the rivalry and have a tremendous respect for Andy Kaufman. Honestly, this would also give some insight on the business acumen of both Jerry Lawler and Jerry Jarrett.
For fans who might be unaware the Memphis territory was a weekly territory which meant they had to draw and keep drawing on a weekly basis. Weekly sell outs of arenas like the Mid-South coliseum were needed for continued success of the territory. I do believe this is one of the main reasons that Lawler and Jarrett would alternate running the territory, each man running the company for a six or eight months usually before the other would assume control. Lawler of course always had a say in his own angles or feuds.
The week to week layout of one of the greatest feuds in wrestling history that sadly most fans have never learned about or will understand. Andy gave credibility to not just wrestling, but to Memphis Wrestling as a whole and helped elevate the wrestling business long before Vince McMahon. The fact that David Letterman would tell Lawler decades later that it was Andy Kaufman & Jerry Lawler's episode of the Tonight show that helped the show's popularity start to flourish. It can't possibly be understated the historical importance of this feud and the legacy it leaves behind even all these years later.