If I am correct this is the second of a bunch of posts taken from an article written by Mike Mooneyham back in April of 2000 in the lead up to the Re-launch of WCW when Vince Russo and Bischoff took over the booking of the company.
Find a new announce team.
The play-by-play and color commentators are just as important to a successful wrestling broadcast as the action that goes on in the ring. While Tony Schiavone and Mark Madden do an adequate job, they lack emotion and personality. Perhaps it's because Schiavone has been behind the microphone for so long that he's lost the desire to call a match. Whatever the reason, Bischoff and Russo need to put people in the broadcast booth who aren't afraid to express their opinions and let their feelings be known.
The Announce team can make or break a show:
Think back to the best wrestling announcer you have ever heard calling a match can you remember his name? I can probably guess that the name of the announcer is either Jim Ross, Gordon Solie, Lance Russell, Heenan, Styles, Ventura, etc. These people were good at their jobs not because they screamed and cheered when something big happened, but because they knew exactly how to put the talent over and make them seem like they are worth a million bucks or worth nothing depending on if the wrestler was a face or heel. Think about it of these announcers how many times did you hear the background of the talent and the fact that it included in most cases some sort of college sport mostly football. Now think about if you felt any emotions when you found out that you went/are attending: Kent State University like Dolph Ziggler or Florida State University like Ron Simmons or University of Oklahoma like Jack Briscoe the list goes on and on with names of known talent that attended a variety of colleges all over the country. Does having this knowledge help you develop extra attachment or emotional investment in the talent? Now my question is how many of you knew this?
Over the years the wrestling announcer has either been a strength or weakness for the wrestling show. Most people go back to how much of a success and a great addition that Jim Ross was for WCW/Jim Crockett Promotions, and how then a lot of people go to how Michael Cole isn’t the best wrestling announcer. Most modern fans don’t know of the past, because a lot of current fans are either causal fans or just too young to know about history.