In both cases though it is important for the announcer to put over the importance of a big angle happening like when Scott Hall debut in WCW back in May of 1996 or when Vince said “Bret screwed Bret” or when Brock Lesnar returned to the WWE. Both a sports entertainment announcer and wrestling announcers must put over angles/storylines like this as a big deal to make the fans believe they are important. Having announcers that don’t do things like that or don’t realize that’s what they are there for makes getting a big angle/storyline over with the fans that much more difficult.
The importance of a good announcer that knows how to do their in either case is immeasurably important to both a wrestling company and their weekly programming. Even though nobody pays to see the announcer the fans will stay if you have a good announcers which means in reality the fans do pay for a good announcers.