I know some people don’t view this topic as being at all important, but that’s your opinion as I am in no way stating facts right now. Though in many ways the change can be attributed to the idea that the wrestling fan has changed and they don’t want to hear announcers like Jim Ross or Mauro Ranallo or Joey Styles anymore and prefer announcers like Michael Cole and Tony Schivone. I would have to say that is unlikely and the idea that WWE is trying to change the perception of what type of announcer is better is the more likely case. Companies like Lucha Underground and TNA are proof that the latter is true with announcer’s like Matt Striker and Josh Mathews proving that putting over the talent and knowing the names of the moves adds to the show and that some fans actually do still care about that.
In both cases though it is important for the announcer to put over the importance of a big angle happening like when Scott Hall debut in WCW back in May of 1996 or when Vince said “Bret screwed Bret” or when Brock Lesnar returned to the WWE. Both a sports entertainment announcer and wrestling announcers must put over angles/storylines like this as a big deal to make the fans believe they are important. Having announcers that don’t do things like that or don’t realize that’s what they are there for makes getting a big angle/storyline over with the fans that much more difficult.
The importance of a good announcer that knows how to do their in either case is immeasurably important to both a wrestling company and their weekly programming. Even though nobody pays to see the announcer the fans will stay if you have a good announcers which means in reality the fans do pay for a good announcers.