The wrestling world changed again the early 1990’s when the wrestling business got a corporate infusion following the purchase of WCW by Ted Turner. The idea of a creative team was just a foreign as idea in this period as having a roster or more than just one match was back in the 1940’s and 30’s. Before 1989, pro-wrestling companies all just had one booker who formatted the shows, decided which talent got pushed, and who won and lost each match.
However, once wrestling got the corporate infusion and you had people the CNN Tower having influence over the product you saw on TV everything changed. It was around this time that the idea of a creative team or a booking committee was put in place to run the show instead of just depending on one booker. Though the committee slowly became the norm in WCW it wouldn’t really become the norm in WWE for another couple of years. The main difference between WWE and WCW though always was that WWE was ran by someone who knew wrestling and WCW wasn’t